The three strategic lines are:
Evolve the customer service model
- Be a reference in quality of service;
- Adjust the model of service to the needs of each customers’ segment;
- Intensify the omnichannel experience and complete the digital transformation of the main Customer Journeys.
Increase and diversify revenues
- Broaden the customer base;
- Increase business through digital channels and commercial network;
- Explore the potential of ecosystems in customers’ experiences.
Be a reference in sustainable Banking
- Support the sustainable transition of companies and of society;
- Lead in social impact and promote social inclusion;
- Lead in the best governance practices.