About BPI

The orange and the orange blossom symbolise hospitality, dedication, and sense of service, evoking, in an unexpected connection, the history of the Portuguese Discoveries.

Experience is the reflection of the training of our teams and the significant professional heritage gathered throughout the history of each of the institutions that gave rise to the Bank. This is reflected in the scale of the size of its commercial presence, the consistency of its financial indicators, the security of its growth and a proven capacity for achievement and leadership.

The essential attributes of BPI - Experience and Harmony - feature in the colours, typography, and symbol of our brand.

The brand is therefore more than a simple image: it is a declaration of principles and a commitment to the Customer, our main reason for operating.

A Company is like any individual: it has an identity and personality, it is defined by its character, its principles, its way of acting, its objectives.

BPI's identity is influenced by the financial and corporate culture of Banco Português de Investimento. The essential features of such a culture include managerial independence, organisational flexibility, teamwork, merit recognition, the ability to anticipate, rigorous risk management and secure value creation.

The adequate profitability of the Bank, through the best management and service practices, is an essential purpose of our activity. The protection of the interests of our Customers, with dedication, loyalty and secrecy, is one of the first principles of business ethics and the rules of conduct of the Bank's Employees.

BPI was considered the Strongest Banking Brand in Portugal in 2022, according to the Brand Energy Study, carried out by the consultancy firm OnStrategy. The study assesses brands on six dimensions: emotional and behavioural rapport, reputation, experience, market presence and activity, staff strength and financial health.

BPI was distinguished in the Banking Tech Awards 2022, one of the most prestigious technological innovation awards in the financial industry. The BPI Broker App won the 1st place in the category "Best Mobile Initiative - Investment & Trading", and received an honourable mention in the category "Best Use of IT in Treasury and Capital Markets".

In 2022, BPI was considered, for the second year in a row, the Number 1 Bank in terms of reputation as an employer in the study "Employer Brand Reputation", conducted by the consultancy firm OnStrategy. This independent survey assesses 'employer brand' reputation for job consideration and attraction with a panel of 20,000 university students and business executives.

BPI was honoured at the Euromoney Awards for Excellence 2023 as the Best Bank for ESG in Portugal. The award, promoted by Euromoney magazine, recognises the Bank's contribution to achieving the Sustainable Development Goals (SDGs) and its commitment to implementing environmental, social and governance (ESG) policies.

BPI was distinguished by Superbrands as "Marca de Excelência" (Brand of Excellence) 2023. The Bank receives the award for the 10th consecutive year, as recognition for the high reputation of the BPI brand, a reference in socially responsible banking, and for the quality of the services provided to its Customers.

BPI was elected Best Private Banking in Portugal at the Global Private Banking Awards for the second year in a row. The initiative, promoted by The Banker and PWM magazines of the Financial Times Group, brought together a group of international experts who assessed the performance of BPI's Private Banking in areas such as the offer of products and services, innovation, and the development of technological tools.

BPI was the Bank that received more distinctions in Prémio Cinco Estrelas (2023 Five Stars Award), granted by Five Stars Consulting, namely in the categories "Banking - Prestige Products", "Financial Planning Simulator" and "Retirement Savings Schemes". The BPI solutions - BPI Prestige Products, My Planning and BPI Destination PPR - led the respective categories with emphasis on the criteria of Satisfaction, Intention to Recommend and Brand Trust.